We used to talk about identity as a spiritual statement of the person we are, the community in which we live, or the nation with whom we stand. Some substitute a marketing term today and ask, “What is your brand? How do you want people to react to your brand, your persona?”
So, I ask: Is follower of Jesus my “brand?” Bono answers: “I’m not a very good advertisement for God. I generally don’t wear that badge on my lapel. But it certainly is written on the inside somewhere.”[1]
